Does thanking your fans/customers through social media have a positive effect for your business? Do people care if their name/picture has been posted on your social media page? Does this method actually improve your brand recognition?
Take a look at Barclays Football for example; they have launched a campaign ahead of this season premier football league which thanks their supporters for coming to matches and engaging with the various clubs they support. By using the hash tag #YouAreFootball, fans can show Barclays who they support, how they feel about a game or result, what matches they can attend, and even make their photographs from the games available to the brand.
Barclays have been using Facebook, Twitter, Instagram and even an advertisement that airs on YouTube and Television to thank their fans. Their TV advertisement consisted of well-known 86 year old Billy Ingham who has been supporting Everton all his life amongst other supporters.
Has using real life dedicated fans in their marketing strategy given Barclays the edge they need in order to attract people to their social media sites and use the hash tag #YouAreFootball?
Those who do use the hash tag get their posts retweeted, or if there is a picture included, they get their photos posted on social networking sites such as Facebook and Twitter.
As part of the campaign not only does Barclays thank its fans, but they also acknowledge the work the players have done over the years, for example the most recent one was when Steven Gerrard scored his 100th Barclays Premier League Goal. Not only are photos made available, but interviews with players are made available on their Youtube page giving fans an insight into a player’s football past and present.
Going back to the questions asked at the beginning, although exact figures of how much of an increase in page likes, twitter or Instagram followers are not available, we can see that the very first photo of the campaign published on Barclays Football Facebook page on Aug 16th had 391 likes and 12 shares, as the photos go on we can see a steady increase in fans interacting with them and now a picture (Oct 15th) has 2,190 likes and 163 shares!
So yes, using this small example, I do think social media can have a positive effect on your business and can improve your brand recognition. Fans are delighted with the recognition they are receiving for all the years of support they give to their teams.
With over 1.6 million likes on Facebook and 109,020 followers on Twitter, Barclays have upped their game and are making sure their fans know that they are being acknowledged for the work they have done in supporting their teams.
What do you think?